Sales - How To Sell To Ad Agencies – The Professional Guide

Rating 3.5 out of 5 (16 ratings in Udemy)

What you'll learn

How to develop a network of lucrative agency relationships which will generate income continuously
What pitfalls to avoid to ensure your success.
We cover the key strategies you can use to win business
What you need to do in order for agencies to buy your services
How and why they buy – what are their decision making processes
What safeguards to include to close the deal each and every time
Everything you shouldn’t say to an …

Rating 3.5 out of 5 (16 ratings in Udemy)

What you'll learn

How to develop a network of lucrative agency relationships which will generate income continuously
What pitfalls to avoid to ensure your success.
We cover the key strategies you can use to win business
What you need to do in order for agencies to buy your services
How and why they buy – what are their decision making processes
What safeguards to include to close the deal each and every time
Everything you shouldn’t say to an Agency Producer
Everything you need to say to an Agency Producer so they take you seriously
How to start a conversation with an Agency Producer that can lead to a sale there and then
Getting paid!
Little known ways of increasing the value of your sales
What you must do to ensure every sale leads to yet another sale
How to make quick sales to agencies
The key 3 things which will make or break your relationship with an agency
What you must have in place before you go for bigger budget sales
How to get them to trust you work on big brand clients projects
How to start working with them on a smaller scale and then how to scale up to budgets of £100,000’s and even £Millions
How to position yourself so they see you as a colleague and friend, rather than just as a supplier
How to talk to agency staff
What agencies to start with
How ad agencies work
How to leverage your relationships with agencies so you expand you market to global multinationals.
How to boost your income by selling to agencies.
Learn why some people and companies never make a sale to an agency.
How to win those big ticket sales.
Learn what you need to do so they spend big budgets with you.
Learn what agencies want to hear and what they don’t want to hear.
How to get agencies to give you repeat business.

Description

‘Learn from one of London's top production companies’

If you have a product or service you are selling and you want to grow fast, one of the quickest ways to grow is by selling to agencies. That’s what we’re here to show you using our tried and tested system; how to sell to this industry that is worth £21 Billion in the UK and $48 Billion in the USA alone. Agencies are also the gateway to selling to big brand businesses, because all big brand companies use agencies to run their advertising campaigns.

Introduction to the course:

This course is a professional guide on how to win business with top brand agencies. It discusses selling creative services to agencies such as TV Commercials, but the same principles and processes apply irrespective of what creative services you are trying to sell to an agency. You should be able to adapt the information in this video to your service or product, and gain insights in to how agencies buy services and how they work.

The course takes out all the risk. We will actually be giving you our working model for success. So all you need to do to quickly recoup the cost of your investment in this course is to apply the model and take action.

Using our step by step system we’ll guide you through the process of understanding how and why agencies buy services and how they make their decisions so you can win that business too. Nothing like this has ever been created before – it is the definitive insiders guide. Once you know from an insider how things work, you’ll find the whole process a lot easier to navigate through.

So what will we be covering?

How ad agencies work
How and why they buy – what are their decision making processes
What you need to do in order for agencies to buy your services
We cover the various strategies you can use to win business
What pitfalls to avoid to ensure your success

ABOUT YOUR INSTRUCTORS:

Angelique Rodrigues

Creative Producer, Course Co-Author and Presenter

Mitchell Brown

Principle Filmmaker and Course Co-Author

Dave Irving

Head of Digital Marketing, and Course Co-Author

Zah Ahmad

Film Director, Course Co - Author

Duration 0 Hours 58 Minutes

Paid

Self paced

Beginner Level

English (US)

Rating 3.5 out of 5 (16 ratings in Udemy)

Go to the Course
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