Using social media to build awareness about you and your company is a given these days. But it's also important to understand how to enter people's online conversations in natural ways, without directly selling to them.

In fact, if you try to hard-sell anyone on social media sites, it can actually backfire. It's all about making connections and building relationships... before a sale ever gets made.

But how do you find the right "conversations" to enter in the first place?

Hashtags...

In this course, you'll learn how to find the right hashtags for your audience, and how to use them to strategically grow your social marketing influence. Choosing and using hashtags can be the difference between getting targeted and non-targeted traffic.