SWOT(Strength, Weakness, Opportunity, and Threat) analysis is an important tool for strategic planning and strategic decision making. It can be used for business case scenario or at individual level. It can help you to decide about a project, can help to enhance your business profitability, help to make your career grow, and many more. In this course, the primary objectives of the course is to make you aware of different terminologies and classification of SWOTanalysis that can help you to make strategic decisions.

In the subsequent session, we will study about every component of SWOT analysis with several example in context of organisation and individual. Further, in this session we will study about the process of strategy formulation. We will also study about the specific business case application to make to understand how do the strategies are formulate based on SWOTanalysis. The course also makes you understand the benefits, limitations, and common mistakes of performing SWOTanalysis. The course ends with tips for effective SWOTanalysis.

This course is every simple to understand and all the topics are relevant for your understanding of SWOTanalysis as a Strategic Tool. Looking forward to meet you in the course.

This course is specifically designed for

• Students, and

• Early Career Practitioners