The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

In 2006, I started capturing case studies of technology entrepreneurs and their journeys, systematically. My thought then was that I have access to successful entrepreneurs. They’re willing to share their journeys with me. Most first-time entrepreneurs around the world do not have such access. How can they learn from the masters?

Over time, thousands of entrepreneurs have shared their journeys with me. This tribal knowledge has now been encapsulated in the 1Mby1M methodology and curriculum as case studies. Hundreds of entrepreneurs who have built billion dollar Unicorns, hundreds who have built venture funded startups, and hundreds of entrepreneurs who have successfully bootstrapped their businesses are part of this comprehensive case study repository.

You can easily simulate the experience of having lunch with Fred Luddy who built ServiceNow to a Unicorn or with Sridhar Vembu who bootstrapped his Unicorn, Zoho.

Today, especially with the post-Covid shift to online learning en masse, we have the opportunity to equip teachers all over the world with these world class case studies. Whether you are a professor in Madagascar or Macedonia, you can teach technology entrepreneurship with the same calibre of case studies and guest speakers as Stanford or MIT.

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