When starting out in business, the real art in start-up is the way to win people over in the most efficient and effective way.

The reality is that no entrepreneur and business owner will have the natural skill set to win people over. If you always make it from heart - it is a great base to start from and generally people will recognise that your motives are pure and authentic.

The skill of winning people over and refining this art is not exclusive to just potential clients or customers but rather has a plethora of uses to help you on your journey as an entrepreneur.

Andrew Morello is an awarded entrepreneur, investor, author, and the winner of the first Australian Apprentice.

Prior to becoming Head of Business Development at The Entourage, Australia’s largest training institution for entrepreneurs and business owners, Morello spent 10 years alongside Mark Bouris AM building out the Yellow Brick Road Wealth Management branch network nationally.

He has personally built an impressive property portfolio, and also led numerous community projects across Australia and internationally, including as a Founding Board Member of Project Gen Z, a social enterprise which runs entrepreneur and development programs for disadvantaged children. In recent years, Morello has summited Mount Kinabalu in Borneo and completed the Kokoda Trail to raise money for Seed Foundation, which supports indigenous health programs in remote communities.

Morello is an active member of Australia’s entrepreneurial and real estate communities, an engaging and charismatic speaker, and passionate about sharing his successes with other entrepreneurs, business owners and investors to help them reach their full potential and not waste their precious life.