Learn how to use this 200,000-year-old communication technique to get an edge in business. Equip yourself with tools and approaches that will result in more buy-in, marketing with increased impact, and a shortcut to feed the content marketing beast. Find out why this cornerstone of communication came to be, why it has been ignored for so long and ultimately how you can harness its power for business impact.

The course will cover a brief history of storytelling, how we once used storytelling, why we replaced it for so long and why it's making a comeback. You will learn about the noisy communication environment we now live and do business in and why storytelling is an essential tool in rising above the noise and being heard. We'll cover the ingredients and structure of story packaged in a way that will be easy for you to start applying immediately.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.