You’re here because you’re ready to build a startup that attracts and retain the best talent in the market.

You realise there is war for talent that is hard to win, and so you need to get all the key aspects of a remuneration package right. One of the most important elements is ESOPs. It’s how your staff get to participate in the riches you are building for your impending exit.

You know what the problem is with ESOPs though…

There is NO information on the internet to really teach you! WTF is going on? This is such a common requirement, why does it have to be so hard?

I’m here because I am founder friendly and want to help you create a kick ass company that treats staff well, and helps them hit peak performance, without complaints.

"Hey Alexander, thanks a lot for taking the time to share such clear walkthroughs. This is excessively useful."

- Benjamin Chevalier, King

Welcome to the definitive guide to Employee Stock Option Plans

This is the only course available on the internet. There is nothing else available, or at least anything which will come anywhere sharing as much knowledge as is in this course.

Do you know how I know that? Because I looked. I would not have made this course for you if there was one already. I don’t like to reinvent the wheel.

This course was borne out of frustration

I needed to make an ESOP for myself. I spent so much time trying to figure out the ins and outs of how they worked, I was exasperated and couldn’t understand why it was so hard?

So, what do you do as an entrepreneur; you fix stuff.

I spent the equivalent of a month researching and writing this course between all my ventures. Indeed, the script is 27,000 words long!

75% of startup is the same. 95% of ESOP is the same. Someone needed to make it easier for everyone, so I looked around and saw myself.

The course knowledge stands on the shoulders of giants

I didn’t spend my career as a HR consultant. That sounds lame AF and the stuff those guys share smells of bureaucracy and pointless PPT.

All the knowledge in this course worth knowing is grounded in years of knowledge shared from top lawyers and Silicon Valley investors. I hoovered up every ounce of wisdom I could find, distilled it, and structured it up in this course.

I have ADHD and compulsive honesty, so be assured, I tried to cut out the BS.

The bits not worth knowing are my anecdotes from my experience founding and scaling startups, be they reasonably sized (e.g. Delivery Hero, Groupon and Lazada) or small (e.g. you don’t know yet).

I’ve left no stone unturned.

I guarantee, this is THE most thorough, laser-focused and up-to-date ESOP course available ANYWHERE on the market—or your money back.

Whether you’re an entrepreneur, an innovator or the next Mark Zuckerberg just waiting to happen, here you’ll find all the key things you need to set up an ESOP and negotiate with investors and staff.

From zero to hero in a few hours.

What else makes my course different? It’ll take you from a total n00b to passable expert in just a few hours (or take it at your own pace—whatever suits you).

I hate wasting time. I’m not getting anymore of it. I resented learning about ESOPs, so I crystallised my learnings for you. Don’t spend weeks trying to get smart.

What is the value of your time? $200, $300 per hours? Times that by a week or 3 and that’s a tonne of cash you blew. Why? There are so many more productive things to do. If you need to bone up on ESOP, here you are. It’s on a plate. Eat it!

Don’t be the one to get left behind

Get started today and know how to spar with investors, lawyers, staff and your peers.

Even if you don’t need to set-up an ESOP now, take this course, learn, be an expert. I’ve been at dinners with celebrity founders and got stuck talking about ESOPs and not knowing what I wish I did. Don’t be that guy. Build your brand and network perception as an expert. This is one of the things you are expected to know about, if you want to fit in.

Don’t believe me? I offer full money back guarantee if you aren’t smarter than you were before, and can juggle 13 office standard pens or pencils for 20 seconds concurrently, 60 days of completing the course

Ready to become a boffin in staff retention?

Here’s what you get with The best guide to startup Employee Share Option Plan

You’ll get access to 16 chapters and 43 videos that dig deep into the nitty gritty of building and structuring ESOPs that attract and motivate staff.

Each chapter is supported with [dubiously] intelligent video tutorials.

Over 16 chapters you will learn:

• Motivating staff
• Basics of ESOP
• Understanding shares
• Thinking about ESOPS
• How big should the ESOP be?
• How many shares should you give to staff?
• How do you communicate ESOP to staff
• Investors and ESOPs
• What is a hiring plan?
• How investors will judge your hiring plan and how you need to be prepared to counter
• How do you set up an ESOP?
• Compensation committee
• Legal terms of issued shares to staff
• New ESOP approaches
• How to model dilution in excel

Never waste another minute learning from unavailable out-of-date books, non-existant clunky and expensive online courses and far-and-few-between yawnsome YouTube videos again!

With The best guide to startup Employee Share Option Plan everything’s ready to go, in one convenient, mapped-out course.

Taught by:

Hi, I'm Alexander D. Jarvis, Esq!

# Founder of 50Folds com - High-touch, global startup venture builder

# Interim COO at Taiger - Leader in AI cognitive automation for financial institutions

# Interim CFO at Goxip - Best shopping app in Asia

# Junior Partner at Jungle Ventures - The most active lead VC based in Singapore

# Helped a bit to build 3 Unicorns, so far…

# Lived and worked in 14 countries, so far…

# MD of Lazada - Fastest growing ecommerce site in SEA. Acquired by Alibaba

# Founder of Delivery Hero - Fastest growing online food delivery site in the world

# Launched Groupon across Australia - Fastest growing company in the history of the world

# Bootstrapped a bunch of innovative businesses - Failed many times. I understand the hustle

# Associate at Lazard - Mergers and acquisitions in the financial space (Banks, insurance and asset management). $8bn of M&A and $2bn IPO

# Mentor at TechStars, StartupBootCamp and a bunch of others in Portugal, Malaysia, Singapore, Thailand etc.

# And all the things that make people cringe when they write them, like doing a TedX talk