Are you just starting out in Brand Partnerships? Running a partnerships channel in your business? Or more experienced and looking for in-depth knowledge on Integration Partnerships? Then this course is for you!
It is the only recognised course out there on Brand Partnerships (when two brands partner up to promote each other) - which focuses on Integrations, Rewards and Awareness...
Integrations - where two brands plug in to one another utilising API's and White-labelling.
Rewards - covers affiliate marketing, discount partnerships and offer pages.
Awareness - covers sponsorships, product placements and influencer marketing.
These marketing techniques are exploding across the globe, with most of our favourite brands now partaking in Brand Partnerships in some form. Companies like Spotify teaming up with TicketMaster, TripAdvisor's integration with Deliveroo, and Lastminute offering a discount on HomeAway. Business are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers, and this course aims to teach you exactly how they work and how to go about doing it!
About the Instructor:
I have been working in partnerships and affiliation for over 12 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events and written for some of the biggest UK Marketing publications such as EConsultancy and PerformanceIN. Also the author of 'The Complete Guide to Partnership Marketing' - the number one book on Amazon about Brand Partnerships!
This course aims to teach you:
The 3 Core Brand Partnerships Types - Integrations, Rewards, Awareness
Locating and choosing the right partners
The 4 types of Integration Partnerships and how to create them
API's, White-labels, Exclusivity, Discount Partnerships, Offer Pages and Tracking...
....And all with a whole host of up to date examples!
If you want to get ahead in Brand Partnerships (Integrations, Rewards, Awareness) then this is the course for you!
