This is the 5-Step collaborative process to create a brand and brand strategy for your company. Ideally driven off your Unique Selling Proposition (USP) and some differentiation and good niche market targeting, at least initially.

Creating a brand is a process. Doing this properly can pay dividends for years or even decades. You need a foundation with clear brand personality that leverages how human beings are wired and psychology. You need a collaborative team to represent different viewpoints. You need this step-by-step process to get it right, at least in a first pass. Most brands will evolve over time, but this must happen slowly to bring past prospects and customers along.

Ideally you should also our Brand course and also the Branding – Apple Case study course too. This will provide a complete set of principles and tools as well as a walk through one of the history of one of the most powerful brands ever.

You will need to create a team, even if only just for one day that has some strong (15+ years) strategic level (VPor CMO) marketing experience on it to get a quality result.