We all know how easy it is to lose ourselves in the huge sea of content out there. Blah posts rarely see the light of day, whereas great content is what people crave, they thrive on it, they respond to it, they like, love, share it, and they make it go viral.

As humans we crave that connection with other people. Often it doesn’t even matter what that connection is, we just need it. It is a basic human need. The more you fill that need with your content, the more followers you will have, the better algorithms you will have and the more social media will share your content with other people. It really is a cycle that if we figure out, we can win at the game. The game being how we want to have brand loyalty – our followers follow us because they love the content we share with them.

The content you post on your social media has the power to turn your brand into something spectacular if you do it right, simply by turning followers into fans. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you measure your results, and fine tune your strategy over time.

That is exactly what we are going to learn as we work our way through this course.