Succeeding in any business takes commitment hard work. Although most business owners do work hard and are fully committed to their business, many fail in their business endeavour.  Often this is because they are busy working in their business but overlook some basics that will ensure their business success.

The Cornerstones of Business Survival describes the essentials of what any business owner or manager needs to know and to do in order to survive in business. These cornerstones are also the foundation of business success. These are those basic steps that many businesses overlook and either fail or struggle, while other businesses that adhere to these cornerstones thrive.