KEY TAKEAWAYS

This course will break preconceived ideas that we often have about communicating and demonstrate how and why we should do things differently.
Reading fiction and watching movies is good for us!

SKILLS OR TOOLS YOU WILL LEARN

• Understand how stories can be used to generate powerful communications • Understand what type of stories can be used for specific means
• How stories work neurologically
• Why we like and use stories so much

• How to create persuasive discourse

USES

• Create much more effective presentations and pitches
• Create more compelling written documents, reports, adverts