The truth is, writing website words that sell your services (i.e copy) is not a dark art.

Or a superpower. Or even Rubix-cube hard.

In fact, there are just four essential elements that go into website copy that converts.

Elements that are backed by science. Wanna learn them?You're in the right place.

By the end of this 5 part video mini-series you’ll be in on the secret to highly-converting website copy. You can even apply these tecniques to your sales pages, emails, IG captions...you name it.

What can learning the science behind copy do for your business?

• More confidence in your copywriting. Less 'I can't write' and more 'I can't WAIT to write'

• Give you a huge unfair advantange over your competiton. This is a skill that'll pay you for life

• Never stare at a blank screen again. Know what makes copy convert...and what doesn't

In this free mini-series we'll cover:

1. Copy v’s Content - What’s the difference anyway? And why you need to know

2. Persuasion Principles - Applying the subtle art of non-sleazy persuasion to your words

3. SEO - The BEST thing you can do to improve your SEO (and it's easier than you think)

4. Sales Psychology - Because copywriting is 2% words-smithery and 98% psychology

5. Brand voice - Applying scientific theory to the language you use