The social media giant everyone's talking about is rolling out ecommerce functionalities. Basically, it is becoming also an ecommerce platform. What? Yes. This will unleash a wave of opportunities for Tiktokers who want to make an income from sales. This course explains the shape and UX of TikTok ecommerce for users, brands and KOLs (who make the sales on livestreams).

Learn what's the difference between an influencer and a Key Opinion Leader (KOLs), and understand the business model for each player. Understand how traffic is driven in TikTok, and what it means when you are trying to sell there.

See what the best practices are to perform in livestream sales and how to gain the trust of your audience. Understand how the supply chain in TikTok ecommerce is particularly demanding and see how you can secure products. We will go over the type of products that are suitable for impulsive purchases, as compared to those on static pages in traditional ecommerce.

We will also go over the importance of getting accurate, real-time data about your livestream, the products you sell and your competitors.

This introductory course focuses on explaining what the opportunity is and helps you decide if this is something you want to do. The course also teaches you how to get started.