Quality refers to a parameter which decides the superiority or inferiority of a product or services. Total quality management is defined as a continuous effort by the management as well as employees of a particular organisation to ensure long term customer loyalty and customer satisfaction. Remember, one happy and satisfied customer brings ten new customers along with him where as one disappointed individual will spread bad word of mouth and spoil several of your existing customers as well as potential customers.

Total quality management can be divided into four phases the planning phase, doing phase, checking phase and acting phase. The planning phase: Planning is the most crucial of total quality management, in this phase the employees have to come up with their problems and queries with need to be addressed. They need to come up with the various challenges they face in their day to day operations and also analyze the problems's root cause. Employees are required to do necessary research and correct relevant data which would help them find solutions to all the products.

Quality management ensures superior quality product and services. Quality of a product can be measured in terms of performance, reliability and durability. Quality is a very crucial parameter which differentiates an organization from its competitors.