Getting potential customers to your website can be expensive. Whether your business uses SEO, Pay Per Click ads, leaflet drops or print advertising, bringing customers to your website costs money. If your website isn’t converting visitors into customers, then a significant portion of your advertising spend will be wasted. During this course we will identify some of the main reasons why visitors leave websites and our top tips to ensure your website converts as many visitors as possible.

Taking this course will leave you with a clear knowledge of how to evaluate, test and analyse your website along with how website users interact with your site. By understanding these key principles, you will be armed with the knowledge that help you make meaningful alterations to your website, analyse and test increased levels of conversions and ultimately end up with a website that has a higher conversion rate than the standard 1-2%.