Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources.
Twitter users follow other users. If you follow someone you can see their tweets in your twitter ‘timeline’. You can choose to follow people and organisations with similar academic and personal interests to you.
Twitter is one of the fastest-growing Social Media platforms! It enables you to generate a following of targeted prospects that can easily result in leads.
Most business owners go out on Twitter, and start finding hashtags to bank on and advertise their products. However, think just like any marketing technique, you need to pre-sell your prospects and gain their trust first.
Twitter has become increasingly popular with academics as well as students, policymakers, politicians and the general public. Many users struggled to understand what Twitter is and how they could use it, but it has now become the social media platform of choice for many.
The snappy nature of tweets means that Twitter is widely used by smartphone users who don’t want to read long content items on-screen.
Twitter allows you to:
Easily promote your research, for example by providing links to your blog stories, journal articles and news items
Reach a large number of people quickly through tweets and retweets
Follow the work of other experts in your field
Build relationships with experts and other followers
Keep up-to-date with the latest news and developments, and share it with others instantly
Reach new audiences
Seek feedback about your work and give feedback to others
Follow and contribute to discussions on events, for example conferences that you can’t attend in person
Express who you are as a person.
With this video course you will learn how to turn your Twitter account into a lead generation machine.
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