VALUE PROPOSITION DESIGN

DECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADORE

Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The course will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

A business’s value proposition is arguably the most important element of its overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

What will you Learn?

• Journey of idea to commercially successful products or solutions.

• Develop a value proposition using the value prop canvas framework.

• Fundamental personas & user stories.

• Customer interviewing techniques

Top skills you will learn

• Product - Market Fit

• Pain Gain Analysis

• Business Model Canvas

• Customer Insights

Ideal For

Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs