let us have a close look of how it is structured and how it is going to be benefit to you.

First of all, as you see from our mind map chart.

• First we will start with the Introduction: in this part we will be talking about the VM job responsibility, the concept;

• Secondly, we will move on to Window: in this part, we will focus on window concept, window structure and creativity work process. As a bonus, we will also brief you the trend of the 2019 window.

• Later on in the Industry matters section, we will discuss the successful VM concept in specific industries, for instance the food and beverage industry. Of course if you work in other industries, I am sure you will be able to apply the principles you learn and reflect on your ideas. As another bonus for you all, I will summarise the key trends for this industry in 2019.

• Then, we will move to In-store VM part. Here we will be focus on several key elements, which are: colour, interaction, flow, layout and fengshui. Of course there are more elements which will be included into follow-up lectures in the near future for more advanced study.

• Last but not least, as mentioned earlier in my self-introduction, I am an animal-lover and environmentalist. Sustainability makes for a great ending. In this part, we will cover the concept of Sustainability and CSR. Moreover, we will introduce you some methods to include sustainability into your VM creativity process.

Who will benefit from this course:

- VM professionals

- Marketing professionals

- Retail professionals

- Entrepreneurs

- Whoever that is open-minded and curious to learn retail and visual merchandising