An Analysis Of The Role Of Public Relations And Mass Media In Sports Communication. Hands-On Training In The Tools And Technology Of Sports PR Is Combined With An Examination Of The Public’s Relationship With Athletes And Sports. This Course Explores The Progressive Techniques And Activities Used To Promote Sporting Events. Discussion Topics Include Brand Awareness, Media Management, Message Recall, And The Examination Of Four News Mediums: Television, Internet, Print, And Radio. It Will Incorporate And Reinforce The Skills/Concepts That You Have Learned Throughout The Year, While Increasing Your Knowledge And Perspective On The World Of Sports Media And PR. Also Dealing With Crises And Scandals In The Public Eye Within A Sporting Environment.

“When It Comes To Public Relations, Perception Is Reality. The Reality Is, The Size, Scope And Strengths Of The Campaign Must Be Directed Towards A Specific Target Audience In Order For It To Be Effectively Executed.” ― Germany Kent