Rating 3.75 out of 5 (33 ratings in Udemy)

• Unique Market Types and Segmentation like The Female Market, Cohorts, etc. and segment's effectiveness.
• Essential Dimensions of PR and Definitions from Multiple Perspectives, Fun Examples to understand the same, Terms, PR Vs. Publicity.
• Gauging the effectiveness of Publicity, how, and where? Choosing the athlete, case studies, and Regulating the Advertisements.
• Sponsorship Cycle it's Global Spending, Methods, ROI Challenge, Objectives, Measures, Case Study, Properties of Sponsoring, Survey, Measuring Achievements.
• Methodology, Values, Spectrum, Orientations, Key Success Factors.
• Aim of Marketing, What is Marketed ?, Who Markets? , Type of Demand, Type of Markets, Core Marketing Concepts, Marketing Dimensions, 4Ps
• Type/Categories of Sports Consumers, Their Involvements, Commitment, and Reasons. Marketing Sport Myopia.
• Case Studies, Type of Media, Types of Purpose and Goals, Elements of Promotion, Advertising, Knowing Attention Grabbers, Placements, and selling.
• The need for Fund Raising, Situational Analysis, Identifying Potential Sources, Method Selection for Raising Funds in Sports.
• Origins, Objective, Messages House, Mono Dialogue related to PR. Art of Statement Writing.
• Stages like Assessment, Managers, Plan, Database Management, Policy, and more of Event Marketing.