Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic.
This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve.
This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover:
- How to combine web analytics, usability, conversion rate optimization & SEO efforts
- How to create and review detailed web analytics reports specific to the website and business
- Identify the best web analytics tool for the website (we'll use Google Analytics as an example)
- Use winning principles to design a successful website
- Strategically identify and create a sales funnel for site visitors to follow
- How to reduce a site's bounce rate
- How to use psychology to improve your conversions and persuade visitors to take the action you want them to
- How to test a website to make more money from the site's existing traffic
- and so much more it's impossible to list it all here
If you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover:
- The web analytics and conversion optimization services you can offer to clients
- How to manage your clients to keep them happy
- The workflow process you can follow
- How to price your services
It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase.
If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it.
Let's start scaling your business. Join me now.
