A warm welcome to the Google Analytics 4 course by Uplatz.
Google Analytics 4 (also called GA4) is the latest version of Google Analytics. Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. In simple words, Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience.
What changed in Google Analytics 4
GA4 uses a significantly different data structure and data collection logic. Everything is built around users and events compared to sessions, as was the case till now. An events-based model processes each user interaction as a standalone event. This change is significant because historically we relied on a session-based model which grouped user interactions within a given time frame. Moving the focus from sessions to events provides major benefits to marketers such as cross-platform analysis and an enhanced capacity for deep and accurate analysis. By moving to an event-based model, GA4 is more flexible and better able to predict user behavior.
Why learn Google Analytics?
Knowing how to use Google Analytics and find insights in your data is vital for improving your website, focusing your marketing efforts, and growing your business. Your reports offer insights into your audience and their behavior to help pinpoint what’s working (and what’s not working). If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities.
Data analysts prepare, process, and analyze data to help inform business decisions. They create visualizations to share their findings with stakeholders and provide recommendations driven by data. Since Google Analytics is a popular tool for web analytics, professionals with knowledge of Google Analytics are up for in-demand jobs in data analytics.
Google Analytics 4 - Course Syllabus
Google Universal Analytics (UA) vs. Google Analytics 4 (GA4)
Real-time and Audience
Acquisition and Behavior
Reporting Events
What is missing in GA4
