You just spent time interviewing customers and employees and conducting secondary research to find customer pain points. You have a well-put-together Journey Map filled with pain points, but now what? What do you do after you have your Customer Journey Map and pain points? The answer is to conduct an Ideation/Human-Centered Design Workshop. In this course, I will walk you through how to prepare for and conduct an Ideation Session with the ultimate goal of creating a new journey map that outlines how your customer journey should look. This new journey map will include the solutions you come up with during the session.

You will learn why it's better to think of a large number of solutions to a problem, how to use games to warm up your audience, and use different games to come up with innovative ways to solve your customer pain points. We will also briefly cover why we refer to these methods as games instead of something else. Throughout it all, you will pick up a few tricks to keep yourself and your audience energized and organized because Ideation Sessions can last several hours.

In the end, please reach out with any questions or needs for clarification.